Welcome to It - Jason "The Real" McKoy: Creative Guy

How my brain works:

TRM needs to feed on input to get the brain juices flowing and the gears turning. TRM listens to what you have to say and together we figure out what your needs are and the best way to achieve them. This includes research, interviews, polls, surveys via the interweb, the media and industry trends. With the right data, the creative and the client on the same page, increasing understanding of what goes into the project and the most efficient way to get it done.

Once we have our brains fed, it's time to take all that delicious raw data and process it, molding and shaping it into ideas. This is the foundation upon which successful creative design is built. From here we create a story based on our shared expereinces and observations and create a gameplan on how best to reach your audience.

Now that we have the idea, we have to execute said idea efficiently and effectively all across the board. From colors to shapes to sounds, visuals and textures, everything has to be consistent and on brand. The audience has to be electrified by the final product; that's how you know you have made a long lasting connection.

Combining all of our efforts and resources, it's time to go out there and kill it. We have the message,we have the means and we have the audience by the short-hairs. Now it is time for the big reveal. This part can be scary; you're putting it all out there on the line. Luckily you have The Real McKoy watching your back and you can trust in my creative expertise, regardless the industry.

Once your project or product is out there, the relationship between your brand and your audience must be carefully monitored and maintained. Whether you are looking to make a large or a small impact, perception is everything. Together we will make sure that your target crowd keeps coming back for more well after everything is said and done.

This is an authentic page out of my sketchbook detailing my creative process. I was trying to sketch out an inforgraphic detailing the steps I take when working on a project. When I was done sketching I thought "This is kinda perfect," so I just scanned it and Bob is your father's brother.